Consumer Behavior Consulting Firm

We help companies understand their customers and their behavior to more accurately predict revenue using data-driven decision making and Consumer Behavior based advertising.

Consumer Behavior Consulting Firm

We help companies understand their customers and their behavior to more accurately predict revenue using data-driven decision making and Consumer Behavior based advertising.

How We Work

Testing

The initial testing stage is to find out truly who your audience is. No matter the research you have done, the learning and testing phase is to gather data that we can leverage and scale. Without this stage and the critical data we need, the other stages dont happen.

Leveraging

Once we find that perfect target audience, we can repeat the exact steps we took to the testing phase. Now that we know who your customer is, we will find a 2nd degree connection-further allowing us to hone in on your audience. 

Scaling

This is where everyone gets excited, but this stage doesn't happen without the others. This is when we take your tested audiences and the audiences we have gained from leveraging and amplify their use. Spending more, bid strategies, ect.

What This Actually Looks Like

Audience Development

We take all your market research and actually apply it. By using basic Advertising Modeling we can find the perfect target audience that works best with your customer and your products. With this specific step we are gathering data to find what works and what doesn't. The traditional "spend $1 here and make $3 back". Except we can predict it. 

Data Aggregation

We want to understand your customer better than they understand themselves. We don't just guess, we have the data in hand to predict who is a customer, a 2nd degree and 3rd degree connection. With this information that we gather, we can compile and accurately pin-point your target audience to get the most out of engagement and conversions.

How We Work

Testing

The initial testing stage is to find out truly who your audience is. No matter the research you have done, the learning and testing phase is to gather data that we can leverage and scale. Without this stage and the critical data we need, the other stages dont happen.

Leveraging

Once we find that perfect target audience, we can repeat the exact steps we took to the testing phase. Now that we know who your customer is, we will find a 2nd degree connection-further allowing us to hone in on your audience. 

Scaling

This is where everyone gets excited, but this stage doesn't happen without the others. This is when we take your tested audiences and the audiences we have gained from leveraging and amplify their use. Spending more, bid strategies, ect.

What This Actually Looks Like

Audience Development

We take all your market research and actually apply it. By using basic Advertising Modeling we can find the perfect target audience that works best with your customer and your products. With this specific step we are gathering data to find what works and what doesn't. The traditional "spend $1 here and make $3 back". Except we can predict it. 

Data Aggregation

We want to understand your customer better than they understand themselves. We don't just guess, we have the data in hand to predict who is a customer, a 2nd degree and 3rd degree connection. With this information that we gather, we can compile and accurately pin-point your target audience to get the most out of engagement and conversions.

Why Nix Consulting?

We are ROI, Performance focused Consultants. We ONLY care about your bottom line, not clicks & impressions. We only work with a select few clients and have very close and important relationships with owners and their companies. 

Stephen Nix

Managing Partner

Stephen holds an undergraduate degree in Behavior Political Science. Unlike Stanford, his degree is in a completely different field than finance and entrepreneurship, which is an asset. Stephen's expertise is people. Understanding behavioral economics and knowing the reasons of why people make decisions, is unparalleled in value.

Stephen brings the managerial know-how and the structure of advertising and marketing strategies to Nix Consulting. He has vast experience in social media campaign management for both company specific goals, as well as advertising marketing knowledge and how it relates to customer engagement and conversion cycles.

Stephen's strength is being able to build the management team of new ventures, and direct in-house strategies that promote growth in aspects far greater than only spreadsheets. He is a brand strategic growth expert and works with owners to develop their message for higher conversions

Stanford Nix

Managing Partner

Stanford holds an undergraduate degree in Entrepreneurship and Finance from Dallas Baptist University, as well as an MBA from DBU with a concentration in Finance, Entrepreneurship and Quantitative analysis.

Stanford brings the expertise of data analysis and entrepreneurial strategies to the Nix Organization. He has an incredible understanding of financial modeling and how it relates to new venture creations, especially on the finance side. Stanford's applicable knowledge of entrepreneurship and buy-side economics aids Nix Consulting in growing Private Companies and making sure subsequent companies continue their growth always, in all ways.

Stanford plays an instrumental role in long-term business development and the on-going creation and management of business assets.

Having a great product and a great message is key, but managing your exponential growth is vital. This is where Stanford thrives.

Why Nix Consulting?

We are ROI, Performance focused Consultants. We ONLY care about your bottom line, not clicks & impressions. We only work with a select few clients and have very close and important relationships with owners and their companies. 

Stephen Nix

Managing Partner

Stephen holds an undergraduate degree in Behavior Political Science. Unlike Stanford, his degree is in a completely different field than finance and entrepreneurship, which is an asset. Stephen's expertise is people. Understanding behavioral economics and knowing the reasons of why people make decisions, is unparalleled in value.

Stephen brings the managerial know-how and the structure of advertising and marketing strategies to Nix Consulting. He has vast experience in social media campaign management for both company specific goals, as well as advertising marketing knowledge and how it relates to customer engagement and conversion cycles.

Stephen's strength is being able to build the management team of new ventures, and direct in-house strategies that promote growth in aspects far greater than only spreadsheets. He is a brand strategic growth expert and works with owners to develop their message for higher conversions

Stanford Nix

Managing Partner

Stanford holds an undergraduate degree in Entrepreneurship and Finance from Dallas Baptist University, as well as an MBA from DBU with a concentration in Finance, Entrepreneurship and Quantitative analysis.

Stanford brings the expertise of data analysis and entrepreneurial strategies to the Nix Organization. He has an incredible understanding of financial modeling and how it relates to new venture creations, especially on the finance side. Stanford's applicable knowledge of entrepreneurship and buy-side economics aids Nix Consulting in growing Private Companies and making sure subsequent companies continue their growth always, in all ways.

Stanford plays an instrumental role in long-term business development and the on-going creation and management of business assets.

Having a great product and a great message is key, but managing your exponential growth is vital. This is where Stanford thrives.

Schedule Your Strategy Call.

Even if we give you some free advice. Lets see if you are a good fit for our team.

CUSTOM JAVASCRIPT / HTML

Note: Once booked, you must watch the video on the next page for some details regarding our call.

Schedule Your Strategy Call.

Even if we give you some free advice. Lets see if you are a good fit for our team.

CUSTOM JAVASCRIPT / HTML

Note: Once booked, you must watch the video on the next page for some details regarding our call.

If you made it this far, congrats. 
We will literally buy you a cup of coffee. 

Just schedule a call and mention this footer and we will pay for your coffee.
Nix Consulting is a Division of the Nix Organization. All Rights Reserved®
If you made it this far, congrats. 
We will literally buy you a cup of coffee. 

Just schedule a call and mention this footer and we will pay for your coffee.
Nix Consulting is a Division of the Nix Organization. All Rights Reserved®